Concepedia
Statistics
Publications
7
Citations
551
H-Index
Active since
2013
Affiliations
University of Amsterdam(Current)
Vienna University of Economics and Business
Carina Thürridl is an author at University of Amsterdam specializing in marketing, business, and marketing management.
Publications per year
2013–2023
Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers’ Perceptions and Intended Behaviors
Julia Hautz, Johann Füller, Katja Hutter et al. · Journal of Interactive Marketing · 2013 · 181 citations
Business, Marketing, Marketing Management +15
What Goes around Comes Around? Rewards as Strategic Assets in Crowdfunding
Carina Thürridl, Bernadette Kamleitner · California Management Review · 2016 · 111 citations
Management, Strategic Management, Strategy +12
A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products
Bernadette Kamleitner, Carina Thürridl, Brett Martin · Journal of Marketing · 2019 · 102 citations · Full text
Business, Marketing, Marketing Management +10
The impact of social media campaigns on the success of new product introductions
Daniela Baum, Martin Spann, Johann Füller et al. · Journal of Retailing and Consumer Services · 2018 · 89 citations · Full text
Business, Marketing, Marketing Management +13
From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands
Carina Thürridl, Bernadette Kamleitner, Rūta Ruževičiūtė et al. · Journal of Business Research · 2019 · 31 citations
Business, Marketing, Psychology +10
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