Concepedia

Daniela Baum

DB

Statistics

Publications

2

Citations

161

H-Index

2

Active since

2014

Affiliations

Ludwig-Maximilians-Universität München(Current)

Daniela Baum is an author at Ludwig-Maximilians-Universität München specializing in business, marketing, and low-involvement purchasing.

Publications per year

2014–2018

2

Publications

2

The impact of social media campaigns on the success of new product introductions

Daniela Baum, Martin Spann, Johann Füller et al. · Journal of Retailing and Consumer Services · 2018 · 89 citations · Full text

, , +13

The Interplay Between Online Consumer Reviews and Recommender Systems: An Experimental Analysis

Daniela Baum, Martin Spann · International Journal of Electronic Commerce · 2014 · 72 citations

, , +17

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