Concepedia

Rūta Ruževičiūtė

RR

Statistics

Publications

4

Citations

136

H-Index

4

Active since

2016

Affiliations

University of Amsterdam(Current)

Rūta Ruževičiūtė is an author at University of Amsterdam specializing in marketing, business, and consumer behavior.

Publications per year

2016–2019

4

Publications

4

Our Apples are Healthier than your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products

Justina Gineikienė, Bodo B. Schlegelmilch, Rūta Ruževičiūtė · Journal of International Marketing · 2016 · 44 citations · Full text

Business, Food Science, Marketing +15

Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal

Rūta Ruževičiūtė, Bernadette Kamleitner, Dipayan Biswas · Journal of Marketing Research · 2019 · 42 citations · Full text

Business, Marketing, Psychology +11

From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands

Carina Thürridl, Bernadette Kamleitner, Rūta Ruževičiūtė et al. · Journal of Business Research · 2019 · 31 citations

Business, Marketing, Psychology +10

Attracting new customers to loyalty programs: The effectiveness of monetary versus nonmonetary loyalty programs

Rūta Ruževičiūtė, Bernadette Kamleitner · Journal of Consumer Behaviour · 2017 · 19 citations · Full text

Business, Marketing, Marketing Management +16

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