Concepedia

Pilsik Choi

PC

7

Publications

280

Citations

7

H-Index

2009

Active since

Affiliations

Austin Peay State University(Current)

Clark University

Bowling Green State University

Pilsik Choi is an author at Austin Peay State University specializing in marketing, business, and management.

ORCID

Top concepts

Publications per year

2009–2021

7

Publications

7

The drivers for collective horizontal coopetition: a case study of screwcap initiatives in the international wine industry

Pilsik Choi, Rosanna Garcia, Colette Friedrich · International Journal of Strategic Business Alliances · 2009 · 58 citations

, , +18

Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships with Type of Claim and Corporate Credibility

Carolyn Findley Musgrove, Pilsik Choi, K. Chris Cox · Services Marketing Quarterly · 2018 · 45 citations

Impact of ambivalent attitudes on green purchase intentions: The role of negative moods

Dahai Wang, Fei L. Weisstein, Shen Duan et al. · International Journal of Consumer Studies · 2021 · 44 citations

, , +21

Comma N' cents in pricing: The effects of auditory representation encoding on price magnitude perceptions

Keith S. Coulter, Pilsik Choi, Kent B. Monroe · Journal of Consumer Psychology · 2011 · 35 citations

It's Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessment

Pilsik Choi, Keith S. Coulter · Journal of Retailing · 2012 · 34 citations

, , +9

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