Concepedia

K. Chris Cox

KC

3

Publications

152

Citations

3

H-Index

2011

Active since

Affiliations

Indiana University Southeast(Current)

K. Chris Cox is an author at Indiana University Southeast specializing in consumer behavior, consumer decision making, and management.

Top concepts

Publications per year

2011–2018

3

Publications

3

Consumer preferences for banking technologies by age groups

Michael L. Harris, K. Chris Cox, Carolyn Findley Musgrove et al. · International Journal of Bank Marketing · 2016 · 89 citations

, , +18

Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships with Type of Claim and Corporate Credibility

Carolyn Findley Musgrove, Pilsik Choi, K. Chris Cox · Services Marketing Quarterly · 2018 · 45 citations

U.S. Consumer Animosity Towards Vietnam: A Comparison Of Generations

Joseph Little, Eldon L. Little, K. Chris Cox · Journal of Applied Business Research (JABR) · 2011 · 18 citations · Full text

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