Concepedia

Eldon L. Little

EL

6

Publications

416

Citations

6

H-Index

1988

Active since

Affiliations

Indiana University Southeast(Current)

Drake University

Central Michigan University

Eldon L. Little is an author at Indiana University Southeast specializing in business, management, and consumer research.

Top concepts

BusinessManagementConsumer ResearchMarketingJournalismPublic PolicySurvey MethodologyArtsStrategyEconomics

Publications per year

1988–2011

6

Publications

6

Replication in strategic management: scientific testing for validity, generalizability, and usefulness

Raymond Hubbard, Daniel E. Vetter, Eldon L. Little · Strategic Management Journal · 1998 · 276 citations

Empirical Generalization, Knowledge Production, Extension Research +21

Promised Contributions to Charity and Mail Survey Responses: Replication With Extension

Raymond Hubbard, Eldon L. Little · Public Opinion Quarterly · 1988 · 63 citations

Engineering, Consumer Research, Social Marketing +21

Replication in strategic management: scientific testing for validity, generalizability, and usefulness

Raymond Hubbard, Daniel E. Vetter, Eldon L. Little · Strategic Management Journal · 1998 · 23 citations

Empirical Generalization, Knowledge Production, Extension Research +21

Cash prizes and mail survey response rates: A threshold analysis

Raymond Hubbard, Eldon L. Little · Journal of the Academy of Marketing Science · 1988 · 22 citations

Economics, Public Policy, Engineering +14

U.S. Consumer Animosity Towards Vietnam: A Comparison Of Generations

Joseph Little, Eldon L. Little, K. Chris Cox · Journal of Applied Business Research (JABR) · 2011 · 18 citations · Full text

Ethnicity, Consumer Uncertainty, Ageism +21

Rows per page

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