Concepedia

Joseph Little

JL

7

Publications

190

Citations

7

H-Index

2000

Active since

Affiliations

Grand Valley State University(Current)

University of California, Santa Barbara

Joseph Little is an author at Grand Valley State University specializing in consumer behavior, social identity, and consumer culture.

Top concepts

MarketingSocial IdentityConsumer CultureConsumer BehaviorConsumer ResearchCultureEducationEthnicityManagementCultural Diversity

Publications per year

2000–2020

7

Publications

7

The Production of Information for Genred Activity Spaces

Charles Bazerman, Joseph Little, Teri Chavkin · Written Communication · 2003 · 66 citations

Music, Engineering, Genred Activity Spaces +25

The Role of Analogy in George Gamow's Derivation of Drop Energy

Joseph Little · Technical Communication Quarterly · 2008 · 37 citations

Conservation Law, History Of Science, Nuclear Structure +9

Analogy in science: Where do we go from here?

Joseph Little · Rhetoric Society Quarterly · 2000 · 31 citations

U.S. Consumer Animosity Towards Vietnam: A Comparison Of Generations

Joseph Little, Eldon L. Little, K. Chris Cox · Journal of Applied Business Research (JABR) · 2011 · 18 citations · Full text

Ethnicity, Consumer Uncertainty, Ageism +21

Decontextualizing Consumer Animosity

Joseph Little, Nitish Singh · Journal of Global Marketing · 2015 · 16 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +20

Rows per page

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