Concepedia

Julian R.K. Wichmann

JR

Statistics

Publications

7

Citations

337

H-Index

7

Active since

2021

Affiliations

University of Cologne(Current)

Feuerwehr Dortmund

University of Applied Management

Vrije Universiteit Amsterdam

KU Leuven

Julian R.K. Wichmann is an author at University of Cologne specializing in marketing, business, and marketing management.

Publications per year

2021–2024

7

Publications

7

The Platformization of Brands

Julian R.K. Wichmann, Nico Wiegand, Werner Reinartz · Journal of Marketing · 2021 · 113 citations · Full text

Business, Marketing, Marketing Management +16

A global perspective on the marketing mix across time and space

Julian R.K. Wichmann, Abhinav Uppal, Amalesh Sharma et al. · International Journal of Research in Marketing · 2021 · 111 citations · Full text

Business, Marketing, Marketing Management +14

Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior

Thomas P. Scholdra, Julian R.K. Wichmann, Maik Eisenbeiß et al. · Journal of Marketing · 2021 · 34 citations

Social Sciences, Business Economics, Economics +17

Reimagining personalization in the physical store

Thomas P. Scholdra, Julian R.K. Wichmann, Werner Reinartz · Journal of Retailing · 2023 · 31 citations · Full text

Business, Marketing, Retail Management +10

Does bigger still mean better? How digital transformation affects the market share–profitability relationship

Felix Anton Sklenarz, Alexander Edeling, Alexander Himme et al. · International Journal of Research in Marketing · 2024 · 24 citations · Full text

Business, Management Information Systems, Strategic Management +13

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