Concepedia

Nico Wiegand

NW

Statistics

Publications

13

Citations

1.1K

H-Index

12

Active since

2004

Affiliations

University Hospital of Zurich(Current)

University of Cologne

Triemli Hospital

Vrije Universiteit Amsterdam

University of Zurich

Nico Wiegand is an author at University Hospital of Zurich specializing in consumer research, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchBrandingBusinessAdvertisingCommunicationBrand StrategyBrand AwarenessBrand Management

Publications per year

2004–2022

13

Publications

13

The impact of digital transformation on the retailing value chain

Werner Reinartz, Nico Wiegand · International Journal of Research in Marketing · 2019 · 507 citations · Full text

Does It Pay to Be Real? Understanding Authenticity in TV Advertising

Maren Becker, Nico Wiegand, Werner Reinartz · Journal of Marketing · 2018 · 193 citations · Full text

Consumer Research, Brand Strategy, Tv Advertising +23

The Platformization of Brands

Julian R.K. Wichmann, Nico Wiegand, Werner Reinartz · Journal of Marketing · 2021 · 104 citations · Full text

Digital Marketing, Brand Strategy, Consumer Research +21

Limited Diagnostic Value of Laryngopharyngeal Lesions in Patients With Gastroesophageal Reflux During Routine Upper Gastrointestinal Endoscopy

Stephan R. Vavricka, Claudio Storck, Stephan M. Wildi et al. · The American Journal of Gastroenterology · 2007 · 71 citations

Establishment of Over‐The‐Scope‐Clips (OTSC®) in daily endoscopic routine

Christoph Honegger, P Valli, Nico Wiegand et al. · United European Gastroenterology Journal · 2016 · 58 citations · Full text

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