Concepedia

Thomas P. Scholdra

TP

Statistics

Publications

4

Citations

101

H-Index

4

Active since

2021

Affiliations

Feuerwehr Dortmund(Current)

University of Applied Management

Thomas P. Scholdra is an author at Feuerwehr Dortmund specializing in marketing, consumer behavior, and business.

Publications per year

2021–2023

4

Publications

4

Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior

Thomas P. Scholdra, Julian R.K. Wichmann, Maik Eisenbeiß et al. · Journal of Marketing · 2021 · 34 citations

Social Sciences, Business Economics, Economics +17

Reimagining personalization in the physical store

Thomas P. Scholdra, Julian R.K. Wichmann, Werner Reinartz · Journal of Retailing · 2023 · 31 citations · Full text

Business, Marketing, Retail Management +10

The Effect of Content on Zapping in TV Advertising

Maren Becker, Thomas P. Scholdra, Manuel Berkmann et al. · Journal of Marketing · 2022 · 26 citations

Business, Marketing, Psychology +17

Propelling International Marketing Research with Geospatial Data

Julian R.K. Wichmann, Thomas P. Scholdra, Werner Reinartz · Journal of International Marketing · 2022 · 10 citations

Planning, Marketing, Marketing Management +11

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