Statistics
Publications
1
Citations
26
H-Index
1
Active since
2022
Affiliations
University of Applied Management(Current)
Manuel Berkmann is an author at University of Applied Management specializing in psychology, attitude toward ads, and conceptual framework alignment.
Publications per year
2022–2022
1
1
The Effect of Content on Zapping in TV Advertising
Maren Becker, Thomas P. Scholdra, Manuel Berkmann et al. · Journal of Marketing · 2022 · 26 citations
Business, Marketing, Psychology +17
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