Simon Brach

Sustainable consumption and third-party certification labels: Consumers’ perceptions and reactions

Simon Brach, Gianfranco Walsh, Deirdre Shaw · European Management Journal · 2017 · 145 citations · Full text

Public Policy, Consumer Decision Making, Green Marketing +11

Symbolic drivers of consumer–brand identification and disidentification

Jeremy S. Wolter, Simon Brach, J. Joseph Cronin et al. · Journal of Business Research · 2015 · 136 citations

Brand Perception, Brand Equity, Management +6

The influence of service employees and other customers on customer unfriendliness: a social norms perspective

Arne K. Albrecht, Gianfranco Walsh, Simon Brach et al. · Journal of the Academy of Marketing Science · 2016 · 42 citations

Customer Satisfaction, Customer Unfriendliness, Social Behavior +12

A Dyadic Model of Customer Orientation: Mediation and Moderation Effects

Simon Brach, Gianfranco Walsh, Thorsten Hennig‐Thurau et al. · British Journal of Management · 2013 · 41 citations · Full text

Customer Experience, Customer Satisfaction, Service Scripts +20

Surface-acting outcomes among service employees with two jobs

Gianfranco Walsh, Jason J. Dahling, Mario Schaarschmidt et al. · Journal of service management · 2016 · 33 citations

Emotional Exhaustion, Workplace Psychology, Job Design +18