Karina T. Liljedal

Gender stereotypes in advertising have negative cross-gender effects

Nina Åkestam, Sara Rosengren, Micael Dahlén et al. · European Journal of Marketing · 2021 · 78 citations · Full text

Social Sciences, Marketing, Social Psychology +15

Elderly consumers in marketing research: A systematic literature review and directions for future research

Hanna Berg, Karina T. Liljedal · International Journal of Consumer Studies · 2022 · 62 citations · Full text

Business, Marketing, Marketing Management +13

Co-production in chronic care: exploitation and empowerment

Anna Essén, Sara Värlander, Karina T. Liljedal · European Journal of Marketing · 2016 · 34 citations

Management, Health Care Management, Chronic Illness Self-management +14

Effects of Nonstereotyped OccupationalGender Role Portrayal in Advertising

Karina T. Liljedal, Hanna Berg, Micael Dahlén · Journal of Advertising Research · 2020 · 31 citations

Social Sciences, Marketing, Social Psychology +17

The allure of the bottle as a package: an assessment of perceived effort in a packaging context

Magnus Söderlund, Jonas Colliander, John Karsberg et al. · Journal of Product & Brand Management · 2017 · 30 citations

Business, Marketing, Marketing Management +13