Hanna Berg

Gender stereotypes in advertising have negative cross-gender effects

Nina Åkestam, Sara Rosengren, Micael Dahlén et al. · European Journal of Marketing · 2021 · 78 citations · Full text

Social Sciences, Marketing, Social Psychology +15

Elderly consumers in marketing research: A systematic literature review and directions for future research

Hanna Berg, Karina T. Liljedal · International Journal of Consumer Studies · 2022 · 62 citations · Full text

Business, Marketing, Marketing Management +13

Spreading joy: examining the effects of smiling models on consumer joy and attitudes

Hanna Berg, Magnus Söderlund, Annika Lindström · Journal of Consumer Marketing · 2015 · 47 citations

Business, Marketing, Marketing Management +16

Does the presence of a mannequin head change shopping behavior?

Annika Lindström, Hanna Berg, Jens Nordfält et al. · Journal of Business Research · 2015 · 41 citations

Business, Marketing, Psychology +11

Effects of Nonstereotyped OccupationalGender Role Portrayal in Advertising

Karina T. Liljedal, Hanna Berg, Micael Dahlén · Journal of Advertising Research · 2020 · 31 citations

Social Sciences, Marketing, Social Psychology +17