Concepedia

Preethika Sainam

PS

Statistics

Publications

4

Citations

93

H-Index

4

Active since

2009

Affiliations

Banner Thunderbird Medical Center(Current)

Preethika Sainam is an author at Banner Thunderbird Medical Center specializing in business, pricing strategy, and pricing theory.

Publications per year

2009–2024

4

Publications

4

Consumer Options: Theory and an Empirical Application to a Sports Market

Preethika Sainam, Sridhar Balasubramanian, Barry L. Bayus · Journal of Marketing Research · 2010 · 46 citations

Business, Marketing, Marketing Management +16

“Call for Prices”: Strategic Implications of Raising Consumers' Costs

Preyas S. Desai, Anand Krishnamoorthy, Preethika Sainam · Marketing Science · 2009 · 19 citations · Full text

Business, Business Economics, Economics +17

The missing link between analytics readiness and service firm performance

Seigyoung Auh, Bülent Mengüç, Preethika Sainam et al. · Service Industries Journal · 2021 · 18 citations · Full text

Business, Strategic Management, Strategy +14

Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning

Preethika Sainam, S. Cem Bahadir · Journal of International Marketing · 2024 · 10 citations

Business, International Business, Strategic Management +17

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