Concepedia

Anand Krishnamoorthy

AK

Statistics

Publications

8

Citations

257

H-Index

8

Active since

2001

Affiliations

University of Central Florida(Current)

The University of Texas at Dallas

College of Business Administration

Anand Krishnamoorthy is an author at University of Central Florida specializing in economics, business, and business economics.

ORCID

Publications per year

2001–2016

8

Publications

8

Retail competition and cooperative advertising

Xiuli He, Anand Krishnamoorthy, Ashutosh Prasad et al. · Operations Research Letters · 2010 · 107 citations · Full text

, , +14

Scheduling sales force training: Theory and evidence

Anand Krishnamoorthy, Sanjog Misra, Ashutosh Prasad · International Journal of Research in Marketing · 2005 · 46 citations · Full text

, , +12

The impact of industrial structure and the exchange-rate exposure of industry portfolio returns

Anand Krishnamoorthy · Global Finance Journal · 2001 · 30 citations

, , +16

Generic and Brand Advertising Strategies in a Dynamic Duopoly

Frank M. Bass, Anand Krishnamoorthy, Ashutosh Prasad et al. · Marketing Science · 2005 · 20 citations · Full text

, , +17

“Call for Prices”: Strategic Implications of Raising Consumers' Costs

Preyas S. Desai, Anand Krishnamoorthy, Preethika Sainam · Marketing Science · 2009 · 19 citations · Full text

, , +17

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