Concepedia

Vivek Madupu

VM

Statistics

Publications

5

Citations

336

H-Index

5

Active since

2008

Affiliations

Missouri Western State University(Current)

Texas Southern University

Vivek Madupu is an author at Missouri Western State University specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingConsumer ResearchDigital MarketingBrand AwarenessCultureBusinessBrand EquityBrand Management

Publications per year

2008–2013

5

Publications

5

Antecedents and Consequences of Online Brand Community Participation: A Conceptual Framework

Vivek Madupu, Delonia Cooley · Journal of Internet Commerce · 2010 · 186 citations

Customer Satisfaction, Digital Marketing, Consumer Research +23

Affective and cognitive antecedents of customer loyalty towards e-mail service providers

Sampath Kumar Ranganathan, Vivek Madupu, Sandipan Sen et al. · Journal of Services Marketing · 2013 · 81 citations

Customer Experience, Customer Satisfaction, Cognitive Antecedents +25

Cross-Cultural Differences in Online Brand Communities: An Exploratory Study of Indian and American Online Brand Communities

Vivek Madupu, Delonia Cooley · Journal of International Consumer Marketing · 2010 · 40 citations

Exploratory Study, Consumer Research, Education +17

The Relationship Between Online Brand Community Participation and Consciousness of Kind, Moral Responsibility, and Shared Rituals and Traditions

Vivek Madupu, Balaji Krishnan · ACR North American Advances · 2008 · 16 citations

Culture, Consumer Culture, Personal Branding +13

How did you find your physician?

Delonia Cooley, Vivek Madupu · International Journal of Pharmaceutical and Healthcare Marketing · 2009 · 13 citations

Family Medicine, Digital Marketing, Information Seeking +21

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