Concepedia
Statistics
Publications
5
Citations
435
H-Index
Active since
2009
Affiliations
Texas Southern University(Current)
Missouri Western State University
Delonia Cooley is an author at Texas Southern University specializing in marketing, brand management, and business.
Publications per year
2009–2019
Antecedents and Consequences of Online Brand Community Participation: A Conceptual Framework
Vivek Madupu, Delonia Cooley · Journal of Internet Commerce · 2010 · 189 citations
Business, Marketing, Marketing Management +16
The Effect of Social Media on Perceived Information Credibility and Decision Making
Delonia Cooley, Rochelle Parks-Yancy · Journal of Internet Commerce · 2019 · 178 citations
Social Sciences, Communication, Marketing +17
Cross-Cultural Differences in Online Brand Communities: An Exploratory Study of Indian and American Online Brand Communities
Vivek Madupu, Delonia Cooley · Journal of International Consumer Marketing · 2010 · 40 citations
Business, Marketing, Marketing Management +15
Impact of Traditional and Internet/Social Media Screening Mechanisms on Employers’ Perceptions of Job Applicants
Delonia Cooley, Rochelle Parks-Yancy · Social Media + Society · 2016 · 15 citations · Full text
Management, Human Resource Management, Sociology +12
How did you find your physician?
Delonia Cooley, Vivek Madupu · International Journal of Pharmaceutical and Healthcare Marketing · 2009 · 13 citations
Social Sciences, Marketing, Health Communication +15
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