Concepedia

Kristina Wittkowski

KW

8

Publications

1K

Citations

8

H-Index

2010

Active since

Affiliations

Aalto University(Current)

Hanken School of Economics

Kristina Wittkowski is an author at Aalto University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingSocial SciencesConsumer BehaviorConsumer ResearchInteractive MarketingConsumer Decision MakingCommunicationSocial Influence

Publications per year

2010–2020

8

Publications

8

The burdens of ownership: reasons for preferring renting

Sabine Moeller, Kristina Wittkowski · Managing Service Quality · 2010 · 315 citations

Customer Satisfaction, Consumer Uncertainty, Ownership Theory +24

The dark side of customer co-creation: exploring the consequences of failed co-created services

Sven Heidenreich, Kristina Wittkowski, Matthias Handrich et al. · Journal of the Academy of Marketing Science · 2014 · 306 citations

Customer Satisfaction, Dark Side, Organizational Communication +12

Contagious Effects of Customer Misbehavior in Access-Based Services

Tobias Schaefers, Kristina Wittkowski, Sabine Benoit et al. · Journal of Service Research · 2015 · 222 citations · Full text

Service Provider, Customer Satisfaction, Information Security +25

Firms’ Intentions to Use Nonownership Services

Kristina Wittkowski, Sabine Moeller, Jochen Wirtz · Journal of Service Research · 2013 · 65 citations · Full text

Tax Efficiency, Business Operations, Ownership Structure +11

Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

Marcelo Olivares, Kristina Wittkowski, Jaakko Aspara et al. · Journal of Marketing · 2017 · 38 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +19

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