Sven Heidenreich

How to Overcome Pro‐Change Bias: Incorporating Passive and Active Innovation Resistance in Innovation Decision Models

Katrin Talke, Sven Heidenreich · Journal of Product Innovation Management · 2013 · 342 citations

Innovation Evaluation, Pro‐change Bias, Consumer Uncertainty +23

The dark side of customer co-creation: exploring the consequences of failed co-created services

Sven Heidenreich, Kristina Wittkowski, Matthias Handrich et al. · Journal of the Academy of Marketing Science · 2014 · 306 citations

Customer Satisfaction, Dark Side, Organizational Communication +12

What about Passive Innovation Resistance? Investigating Adoption‐Related Behavior from a Resistance Perspective

Sven Heidenreich, Matthias Handrich · Journal of Product Innovation Management · 2014 · 270 citations

Innovation Adoption, Behavioral Decision Making, Consumer Study +20

Active innovation resistance: An empirical study on functional and psychological barriers to innovation adoption in different contexts

Verena Joachim, Patrick Spieth, Sven Heidenreich · Industrial Marketing Management · 2017 · 233 citations

Marketing, Active Innovation Resistance, Innovation Study +13

Innovations—Doomed to Fail? Investigating Strategies to Overcome Passive Innovation Resistance

Sven Heidenreich, Tobias Kraemer · Journal of Product Innovation Management · 2015 · 223 citations

Innovation Evaluation, Innovation Adoption, Consumer Research +23