Verena Joachim is an author at University of Kassel specializing in business, strategic management, and management.
Top concepts
BusinessManagementStrategic ManagementDesignInnovationSocial InnovationProject ManagementInnovation ManagementLawMarketing
Publications per year
2017–2018
3
3
Verena Joachim, Patrick Spieth, Sven Heidenreich · Industrial Marketing Management · 2017 · 233 citations
Marketing, Active Innovation Resistance, Innovation Study +13
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