Concepedia
Industrial Marketing Management · 2017 · 233 citations · 85 references
MarketingActive Innovation ResistanceInnovation StudyInnovation AdoptionEmpirical StudyPsychological BarriersManagementBusinessTechnology AdoptionTechnological InnovationSocial InnovationEntrepreneurshipStrategic ManagementInnovation ManagementInnovationOrganizational Behavior
85
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 81.2K citations
Behavioral Sciences, Behavior Management, Behavioral Decision Making +6
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 63.9K citations
Customer Satisfaction, Quality Of Life, Statistical Tests +20
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations
Customer Satisfaction, Quality Of Life, Measurement Theory +18
On the evaluation of structural equation models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.1K citations
Customer Satisfaction, Structural Equation Models, Management +6
A primer on partial least squares structural equation modeling (PLS-SEM)
Adrián Leguina · International Journal of Research & Method in Education · 2015 · 18.9K citations
Behavioral Sciences, Multivariate Data Analysis, Social Psychology +15