Concepedia

Matthias Handrich

MH

8

Publications

928

Citations

8

H-Index

2013

Active since

Affiliations

Saarland University(Current)

EBS University of Business and Law

Matthias Handrich is an author at Saarland University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingInnovationStrategic ManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingOrganizational Behavior

Publications per year

2013–2019

8

Publications

8

The dark side of customer co-creation: exploring the consequences of failed co-created services

Sven Heidenreich, Kristina Wittkowski, Matthias Handrich et al. · Journal of the Academy of Marketing Science · 2014 · 306 citations

Customer Satisfaction, Dark Side, Organizational Communication +12

What about Passive Innovation Resistance? Investigating Adoption‐Related Behavior from a Resistance Perspective

Sven Heidenreich, Matthias Handrich · Journal of Product Innovation Management · 2014 · 270 citations

Innovation Adoption, Behavioral Decision Making, Consumer Study +20

Adoption of technology-based services: the role of customers’ willingness to co-create

Sven Heidenreich, Matthias Handrich · Journal of service management · 2015 · 96 citations

Customer Satisfaction, Consumer Uncertainty, Innovation Adoption +23

Satisfied and unwilling: Exploring cognitive and situational resistance to innovations

Sven Heidenreich, Tobias Kraemer, Matthias Handrich · Journal of Business Research · 2016 · 93 citations

Marketing, Situational Resistance, Behavioral Decision Making +10

War for talents—How perceived organizational innovativeness affects employer attractiveness

Luise Pauline Sommer, Sven Heidenreich, Matthias Handrich · R and D Management · 2016 · 79 citations

Innovation Evaluation, Competitiveness Companies, Brand Strategy +20

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