Concepedia

Susan Jung Grant

SJ

Statistics

Publications

8

Citations

462

H-Index

8

Active since

2004

Affiliations

University of Colorado Boulder(Current)

Northwestern University

University of Florida

Susan Jung Grant is an author at University of Colorado Boulder specializing in marketing, marketing management, and new product development.

Publications per year

2004–2013

8

Publications

8

Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity

Jihoon Jhang, Susan Jung Grant, Margaret C. Campbell · Journal of Marketing Research · 2011 · 144 citations

Management, Marketing, Marketing Management +13

Decision Neuroscience

Baba Shiv, Antoine Bechara, Irwin P. Levin et al. · Marketing Letters · 2005 · 112 citations

Life Sciences, Neuroscience, Psychology +14

The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty

Susan Jung Grant, Alice M. Tybout · Journal of Consumer Research · 2008 · 64 citations

Management, Marketing, Marketing Management +11

Strengthening the Influence of Advertised Reference Prices through Information Priming

Christina Kan, Donald R. Lichtenstein, Susan Jung Grant et al. · Journal of Consumer Research · 2013 · 48 citations

Business, Marketing, Marketing Management +8

The Influence of Negation on Product Evaluations

Susan Jung Grant, Prashant Malaviya, Brian Sternthal · Journal of Consumer Research · 2004 · 44 citations

Business, Marketing, Marketing Management +6

1–5 of 8