Concepedia

Prashant Malaviya

PM

17

Publications

1.3K

Citations

15

H-Index

1996

Active since

Affiliations

University of Illinois Chicago(Current)

Northwestern University

Georgetown University

University of Chicago

INSEAD

Prashant Malaviya is an author at University of Illinois Chicago specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementPersuasionConsumer BehaviorConsumer ResearchBehavioral Decision MakingConsumer Decision MakingBiasCognitive ScienceArts

Publications per year

1996–2018

17

Publications

17

Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

Joan Meyers‐Levy, Prashant Malaviya · Journal of Marketing · 1999 · 357 citations

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

Debora V. Thompson, Prashant Malaviya · Journal of Marketing · 2013 · 196 citations

Digital Marketing, Targeted Advertising, Social Marketing +23

Consumers’ Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

Joan Meyers‐Levy, Prashant Malaviya · Journal of Marketing · 1999 · 106 citations

Behavioral Decision Making, Targeted Advertising, Persuasive Technology +23

Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease

Alice M. Tybout, Brian Sternthal, Prashant Malaviya et al. · Journal of Consumer Research · 2005 · 98 citations

The Effect of Type of Elaboration on Advertisement Processing and Judgment

Prashant Malaviya, Jolita Kisielius, Brian Sternthal · Journal of Marketing Research · 1996 · 92 citations

Rows per page

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