Concepedia

Debora V. Thompson

DV

17

Publications

2.7K

Citations

16

H-Index

2005

Active since

Affiliations

Georgetown University(Current)

University of Maryland, College Park

Cornell University

University of Chicago

Debora V. Thompson is an author at Georgetown University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBehavioral Decision MakingBusinessConsumer BehaviorConsumer Decision MakingBehavioral EconomicsInteractive MarketingPsychology

Publications per year

2005–2020

17

Publications

17

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Debora V. Thompson, Rebecca W. Hamilton, Roland T. Rust · Journal of Marketing Research · 2005 · 682 citations

Software Maintenance, Customer Satisfaction, Engineering +29

The effects of scarcity on consumer decision journeys

Rebecca W. Hamilton, Debora V. Thompson, Sterling A. Bone et al. · Journal of the Academy of Marketing Science · 2018 · 339 citations

Consumer Decision Making, Consumer Decision Journeys, Consumer Choice +9

Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences

Rebecca W. Hamilton, Debora V. Thompson · Journal of Consumer Research · 2007 · 235 citations

The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising

Debora V. Thompson, Rebecca W. Hamilton · Journal of Consumer Research · 2006 · 216 citations

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

Debora V. Thompson, Prashant Malaviya · Journal of Marketing · 2013 · 196 citations

Digital Marketing, Targeted Advertising, Social Marketing +23

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