Rebecca W. Hamilton

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Debora V. Thompson, Rebecca W. Hamilton, Roland T. Rust · Journal of Marketing Research · 2005 · 682 citations

Software Maintenance, Customer Satisfaction, Engineering +29

The effects of scarcity on consumer decision journeys

Rebecca W. Hamilton, Debora V. Thompson, Sterling A. Bone et al. · Journal of the Academy of Marketing Science · 2018 · 339 citations

Consumer Decision Making, Consumer Decision Journeys, Consumer Choice +9

Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences

Rebecca W. Hamilton, Debora V. Thompson · Journal of Consumer Research · 2007 · 235 citations

The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising

Debora V. Thompson, Rebecca W. Hamilton · Journal of Consumer Research · 2006 · 216 citations

Doing Well versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers

Amna Kirmani, Rebecca W. Hamilton, Debora V. Thompson et al. · Journal of Marketing · 2016 · 186 citations

Customer Satisfaction, Behavioral Decision Making, Moral Philosophy +20