Concepedia
Statistics
Publications
28
Citations
2.9K
H-Index
21
Active since
2003
Affiliations
Georgetown University(Current)
University of Maryland, College Park
Northwestern University
Columbia University
Johns Hopkins University
Rebecca W. Hamilton is an author at Georgetown University specializing in marketing, business, and consumer theory.
Publications per year
2003–2023
Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing
Debora V. Thompson, Rebecca W. Hamilton, Roland T. Rust · Journal of Marketing Research · 2005 · 697 citations
Business, Marketing, Marketing Management +11
The effects of scarcity on consumer decision journeys
Rebecca W. Hamilton, Debora V. Thompson, Sterling A. Bone et al. · Journal of the Academy of Marketing Science · 2018 · 353 citations
Business, Marketing, Marketing Management +12
Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences
Rebecca W. Hamilton, Debora V. Thompson · Journal of Consumer Research · 2007 · 237 citations
Social Sciences, Marketing, Psychology +12
The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising
Debora V. Thompson, Rebecca W. Hamilton · Journal of Consumer Research · 2006 · 221 citations
Business, Marketing, Advertising +16
Doing Well versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers
Amna Kirmani, Rebecca W. Hamilton, Debora V. Thompson et al. · Journal of Marketing · 2016 · 199 citations
Social Sciences, Psychology, Social Psychology +14
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