Concepedia

Publication | Closed Access

The effects of scarcity on consumer decision journeys

DOI

339

Citations

104

References

2018

Year

Rebecca W. Hamilton, Debora V. Thompson, Sterling A. Bone, Lan Nguyen Chaplin, Vladas Griskevicius, Kelly Goldsmith, Ronald Paul Hill, Deborah Roedder John, Chiraag Mittal, Thomas C. O’Guinn,
Journal of the Academy of Marketing Science

References

YearCitations

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