Marketing the dental practice

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

Kristof De Wulf, Gaby Odekerken‐Schröder, Dawn Iacobucci · Journal of Marketing · 2001 · 2.1K citations

Business, Marketing, Marketing Management +17

Classifying Services to Gain Strategic Marketing Insights

Christopher Lovelock · Journal of Marketing · 1983 · 1.8K citations

Business, Marketing, Marketing Management +9

Classifying Services to Gain Strategic Marketing Insights

Christopher Lovelock · Journal of Marketing · 1983 · 830 citations

Business, Marketing, Marketing Management +9

Placing Trust at the Center of Your Internet Strategy

Glen L. Urban, Fareena Sultan, William J. Qualls · 2000 · 775 citations

Business, Marketing, Marketing Management +15

Marketing Professional Services

Philip Kotler, Richard A. Connor · Journal of Marketing · 1977 · 275 citations

Business, Marketing, Marketing Management +8