Matching with the stars: How brand personality determines celebrity endorsement contract formation

College Admissions and the Stability of Marriage

D. Gale, L. S. Shapley · American Mathematical Monthly · 1962 · 5.9K citations

Early Marriage, Higher Education, Sociology +11

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

Human Personality, Individual Differences, Brand Strategy +18

Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

Grant McCracken · Journal of Consumer Research · 1989 · 3.1K citations

College Admissions and the Stability of Marriage

D. Gale, Lloyd S. Shapley · American Mathematical Monthly · 1962 · 2.1K citations

Marriage Markets, Early Marriage, Sociology +6

Two Sided Matching: A Study in Game-Theoretic Modeling and Analysis.

Ulrich Kamecke, Alvin E. Roth, Marcos Sotomayor · Economica · 1992 · 1.7K citations

Game Theory, Labor Market Participation, Computational Game Theory +17