Concepedia

César Zamudio

CZ

9

Publications

383

Citations

9

H-Index

2013

Active since

Affiliations

Kent State University(Current)

Virginia Commonwealth University

Longwood University

Missouri State University

César Zamudio is an author at Kent State University specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingAdvertisingConsumer ResearchBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand Development

Publications per year

2013–2025

9

Publications

9

The complementarity of strategic orientations: A meta‐analytic synthesis and theory extension

Simone A. Schweiger, Tatiana Romanova Stettler, Artur Baldauf et al. · Strategic Management Journal · 2019 · 125 citations

Firm Performance, Meta‐analytic Synthesis, Entrepreneurship +18

Matching with the stars: How brand personality determines celebrity endorsement contract formation

César Zamudio · International Journal of Research in Marketing · 2015 · 53 citations

Marketing, Advertising, Personal Branding +11

Scanning for discounts: examining the redemption of competing mobile coupons

Paul C. Mills, César Zamudio · Journal of the Academy of Marketing Science · 2018 · 38 citations

Marketing, Economics, Mobile Marketing +12

Human brands and mutual choices: an investigation of the marketing assistant professor job market

César Zamudio, Yu Wang, Ernan Haruvy · Journal of the Academy of Marketing Science · 2013 · 37 citations

Advertising, Brand Equity, Human Brands +12

Uncovering the influence of social venture creation on commercial venture creation: A population ecology perspective

Karla I. Mendoza-Abarca, Sergey Anokhin, César Zamudio · Journal of Business Venturing · 2015 · 36 citations

Population Ecology Perspective, Startup Ecosystem, Social Venture Creation +5

Rows per page

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