Institutional and Individual Research Productivity: A Comparison of Alternative Approaches

Abstract

AbstractGiven the interest in productivity and rankings of institutions and individuals in the marketing discipline, the importance of the method used for determining these rankings has been underemphasized. This article provides an overview of individual and institutional research productivity using four methods and reveals the impact of each method on relative rankings. Individual and institutional publication productivity in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and Marketing Science from 1987 through 1996 are assessed. Publication productivity is reported by institution, author and positional rank.