Concepedia

Susan K. Harmon

SK

9

Publications

487

Citations

9

H-Index

1998

Active since

Affiliations

Middle Tennessee State University(Current)

Susan K. Harmon is an author at Middle Tennessee State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchSocial SciencesGenderEducationGender IdentityConsumer BehaviorBehavioral Decision MakingHealth

Publications per year

1998–2009

9

Publications

9

Collecting and using personal data: consumers’ awareness and concerns

Timothy R. Graeff, Susan K. Harmon · Journal of Consumer Marketing · 2002 · 239 citations

Consumer Uncertainty, Consumer Research, Information Privacy +17

Gender and coupon use

Susan K. Harmon, C. Jeanne Hill · Journal of Product & Brand Management · 2003 · 61 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +22

Measuring equity sensitivity

David A. Foote, Susan K. Harmon · Journal of Managerial Psychology · 2006 · 50 citations

Affective Variable, Social Psychology, Education +17

Institutional and Individual Research Productivity: A Comparison of Alternative Approaches

Deborah F. Spake, Susan K. Harmon · Marketing Education Review · 1998 · 41 citations

Productivity, Institutional Environment, Altmetrics +15

Repositioning a University through NCAA Division I-A Football Membership

Donald P. Roy, Timothy R. Graeff, Susan K. Harmon · Journal of Sport Management · 2008 · 40 citations

Sport Participation, Fan Loyalty, Performance Studies +11

Rows per page

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