Timothy R. Graeff

Using promotional messages to manage the effects of brand and self‐image on brand evaluations

Timothy R. Graeff · Journal of Consumer Marketing · 1996 · 351 citations

Brand Strategy, Consumer Research, Communication +19

Image congruence effects on product evaluations: The role of self-monitoring and public/private consumption

Timothy R. Graeff · Psychology and Marketing · 1996 · 259 citations · Full text

Behavioral Decision Making, Consumer Study, Consumer Research +20

Collecting and using personal data: consumers’ awareness and concerns

Timothy R. Graeff, Susan K. Harmon · Journal of Consumer Marketing · 2002 · 239 citations

Consumer Uncertainty, Consumer Research, Information Privacy +17

Consumption situations and the effects of brand image on consumers' brand evaluations

Timothy R. Graeff · Psychology and Marketing · 1997 · 192 citations

Customer Satisfaction, Consumer Research, Psychology +16

Consumer Attitudes toward Cause-Related Marketing Activities in Professional Sports

D. P. Roy, Timothy R. Graeff · Sport Marketing Quarterly · 2003 · 119 citations

Social Marketing, Sports Sponsorship, Consumer Research +17