2
Publications
136
Citations
2
H-Index
2003
Active since
Affiliations
D. P. Roy is an author at Applied Physical Sciences (United States) specializing in sports sponsorship, business, and sports marketing.
Top concepts
BusinessMarketingManagementSports MarketingSports ConsumptionSports SponsorshipArtsBrandingAdvertisingSponsorship
Publications per year
2003–2005
2
2
Global sport sponsorship: towards a strategic understanding.
D. P. Roy, John Amis, T. B. Cornwall · 2005 · 17 citations
Global Studies, Management, Business +13
Rows per page
1–2 of 2