Concepedia

William T. Neese

WT

Statistics

Publications

4

Citations

375

H-Index

4

Active since

1994

Affiliations

Colorado State University(Current)

William T. Neese is an author at Colorado State University specializing in marketing, business, and marketing management.

Publications per year

1994–2015

4

Publications

4

Faculty Perceptions of Marketing Journals

G. Tomas M. Hult, William T. Neese, R. Edward Bashaw · Journal of Marketing Education · 1997 · 291 citations

Business, Marketing, Marketing Management +9

Verbal Strategies for Indirect Comparative Advertising

William T. Neese, Ronald D. Taylor · Journal of Advertising Research · 1994 · 48 citations

Business, Communication, Marketing +13

An analysis of federal mail and wire fraud cases related to marketing

William T. Neese, Linda Ferrell, O. C. Ferrell · Journal of Business Research · 2004 · 20 citations

Business, Marketing, Marketing Management +12

The Influence of Comparative Advertising on Consumer Ethnocentrism in the American Automobile Market

William T. Neese, Jeffrey J. Haynie · The Journal of Marketing Theory and Practice · 2015 · 16 citations

Business, Marketing, Marketing Management +16

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