Stories, Symbols, and Straight Talk: A Comparative Analysis of French, Taiwanese, and U.S. TV Commercials

Content Analysis in Consumer Research

Harold H. Kassarjian · Journal of Consumer Research · 1977 · 2.3K citations

Business, Marketing, Audience Studies +12

The Value of Narrativity in the Representation of Reality

Hayden White · Critical Inquiry · 1980 · 2.1K citations

Humanities, Philosophy, Narratology +3

Narration as a human communication paradigm: The case of public moral argument

Walter R. Fisher · Communication Monographs · 1984 · 1.8K citations

Humanities, Communication, Literature +13

An Analysis of Information Content in Television Advertising

Alan J. Resnik, Bruce L. Stern · Journal of Marketing · 1977 · 539 citations

Social Sciences, Communication, Marketing +14

Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan

David K. Tse, Russell W. Belk, Nan Zhou · Journal of Consumer Research · 1989 · 532 citations

Business, Communication, Marketing +15