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Understanding followers’ processing and perceptions of social media influencer destination marketing: Differences between #Millennials and #GenZs

Influencer StudiesSocial MediaDestination MarketingMedia MarketingMicro-influencersSocial MarketingMarketing CommunicationConsumer ResearchSocial InfluenceConsumer BehaviorTourismFollowers ’ ProcessingManagementCommunicationSocial Medium MarketingArtsMarketing