Tao Sun

Commercial Liking and Memory: Moderating Effects of Product Categories

Seounmi Youn, Tao Sun, William D. Wells et al. · Journal of Advertising Research · 2001 · 57 citations

Business, Marketing, Psychology +13

How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: Segmenting insights from experienced Chinese tourists to Japan

Tao Sun, Junjiao Zhang, Beile Zhang et al. · Journal of Destination Marketing & Management · 2022 · 39 citations

Management, Social Psychology, Tourism Management +17

Understanding followers’ processing and perceptions of social media influencer destination marketing: Differences between #Millennials and #GenZs

Yi Xuan Ong, Tao Sun, Naoya Ito · Journal of Hospitality and Tourism Management · 2024 · 29 citations

Management, Communication, Marketing +14

‘Are ad endorsements really annoying?’ The impact of advertising in short-form tourism videos on tourists’ information processing

Han Zhou, Tao Sun, Kaige Zhu et al. · Current Issues in Tourism · 2024 · 11 citations

Management, Marketing, Tourism Management +17

Risk and destination perceptions of Wuhan, China since the COVID-19 pandemic

Yi Xuan Ong, Naoya Ito, Tao Sun · Anatolia · 2022 · 10 citations · Full text

Management, Tourism Management, Destination Management +16