Concepedia

Kaige Zhu

KZ

Statistics

Publications

1

Citations

11

H-Index

1

Active since

2024

Affiliations

Sapporo University(Current)

Kaige Zhu is an author at Sapporo University specializing in marketing, management, and tourist attitudes.

ORCID

Publications per year

2024–2024

1

Publications

1

‘Are ad endorsements really annoying?’ The impact of advertising in short-form tourism videos on tourists’ information processing

Han Zhou, Tao Sun, Kaige Zhu et al. · Current Issues in Tourism · 2024 · 11 citations

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