Concepedia
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Publications
1
Citations
11
H-Index
Active since
2024
Affiliations
Sapporo University(Current)
Han Zhou is an author at Sapporo University specializing in marketing, management, and tourist attitudes.
Publications per year
2024–2024
‘Are ad endorsements really annoying?’ The impact of advertising in short-form tourism videos on tourists’ information processing
Han Zhou, Tao Sun, Kaige Zhu et al. · Current Issues in Tourism · 2024 · 11 citations
Management, Marketing, Tourism Management +17
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