Tourists' perceived value and behavioral intentions based on the choice attributes of wellness tourism

Abstract

Abstract This study was carried out to examine the wellness that tourists wanted to fulfill through wellness tourism and identify the relationship between tourists' perceived value and their future behavioral intentions. To perform this study, residents aged 20 or older living in Seoul who are interested in wellness tourism were surveyed, and a total of 401 valid responses were used for analyses. The findings suggest that particular attributes of wellness tourism had a positive relationship with ‘emotional value’ except ‘physical wellness’. Also, a positive relationship was observed between utilitarian value, epistemic value, and all particular attributes of wellness tourism.