Journal of Marketing Analytics · 2023 · 21 citations · 72 references
Social SciencesCommunicationMarketingAudience StudiesMedia StudiesMedia TheoryAudience EngagementAudience ReceptionCustomer EngagementDigital AudiencesNew MediaStreaming CultureAudience Sustained EngagementFan ParticipationInteractive AudiencesLive Audience ResponseLive Streaming AudiencesLive Streaming EngagementLive Streaming Marketing
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