Interactive Audiences

Interactive Audiences is an academic construct within digital audience studies that denotes a singular audience model characterized by bidirectional engagement, where audience members actively co-create content and influence media narratives through real-time digital interactions.

67

Publications

4.4K

Citations

152

Authors

82

Institutions

Publications per year

2017–2026

12

Authors

152

  1. SL
    Shalom Levy

    Ariel University, Israel

    2 publications · 45 citations

    2

    h-index

  2. ID
    Israel D. Nebenzahl

    Bar-Ilan University, Israel

    2 publications · 45 citations

    2

    h-index

  3. KB
    Karen Brennan

    Harvard University Press, United States

    2 publications · 35 citations

    2

    h-index

  4. MA
    Mark A. Neerincx

    Delft University of Technology, Netherlands

    1 publications · 30 citations

    1

    h-index

  5. WB
    Willem‐Paul Brinkman

    Delft University of Technology, Netherlands

    1 publications · 30 citations

    1

    h-index

1–5 of 152

Venues

  1. 2

    h-index

  2. Journal of Interactive Marketing

    JIM · 2 publications · 151 citations

    2

    h-index

  3. The International Journal on Media Management

    2 publications · 81 citations

    2

    h-index

  4. Journal of Research in Interactive Marketing

    2 publications · 520 citations

    2

    h-index

  5. New Media & Society

    2 publications · 241 citations

    2

    h-index

1–5