The effectiveness of advertising appeals: A culturally-derived power perspective

Cultures and organizations: software of the mind

Choice Reviews Online · 1992 · 3.7K citations

Management, Organization Studies, Organizational Behavior +10

Converging measurement of horizontal and vertical individualism and collectivism.

Harry C. Triandis, Michele J. Gelfand · Journal of Personality and Social Psychology · 1998 · 2.8K citations

Humanities, Social Psychology, Individual Differences +4

An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

Scott MacKenzie, Richard J. Lutz · Journal of Marketing · 1989 · 2.1K citations

Business, Marketing, Marketing Management +13

Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

Morris B. Holbrook, Rajeev Batra · Journal of Consumer Research · 1987 · 1.6K citations

Business, Marketing, Psychology +17

Controlling other people: The impact of power on stereotyping.

Susan T. Fiske · American Psychologist · 1993 · 1.6K citations

Social Sciences, Psychology, Social Psychology +12