Marine Policy · 2023 · 11 citations · 51 references
BusinessMarketingMarketing ManagementBehavior Change TheoryConsumer BehaviorConsumer Decision-makingConsumer InvolvementConsumer TheoryCross-cultural Consumer BehaviorCultural Influences On ConsumptionTheory Of Planned BehaviorActual BehaviorConsumer Behavior AnalysisConsumer Buying BehaviorHabitual PurchasingIntention-behavior RelationshipPurchase Intent ModelingPurchase Intention AnalysisPurchase Intention Modeling
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations