Concepedia

M. Liu

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Publications

1

Citations

11

H-Index

1

Active since

2023

Affiliations

Ocean University of China(Current)

M. Liu is an author at Ocean University of China specializing in cultural influences on consumption, purchase intention analysis, and consumer buying behavior.

Publications per year

2023–2023

1

Publications

1

Evaluating Chinese consumers' purchase intentions for daily chemical products without plastic microbeads using an extended theory of planned behavior model

M. Mu, M. Liu, Wen Ma · Marine Policy · 2023 · 11 citations

Business, Marketing, Marketing Management +16

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