Personalisation (In)effectiveness in email marketing

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.4K citations

Behavioral Decision Making, Consumer Study, Persuasive Technology +24

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Elizabeth Aguirre, Dominik Mahr, Dhruv Grewal et al. · Journal of Retailing · 2014 · 690 citations · Full text

Personalization Paradox, Targeted Advertising, Information Collection +16

Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective

Kar Yan Tam, Shuk Ying Ho · Information Systems Research · 2005 · 612 citations

Marketing Analytics, Customer Satisfaction, Targeted Advertising +20

The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior?

Sriram Kalyanaraman, S. Shyam Sundar · Journal of Communication · 2006 · 464 citations

Behavioral Decision Making, Digital Marketing, Emerging Media +37

Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where

Alexander Bleier, Maik Eisenbeiß · Marketing Science · 2015 · 358 citations

Phenomenon Overpersonalization, Digital Marketing, Targeted Advertising +21