Let voice assistants sound like a machine: Voice and task type effects on perceived fluency, competence, and consumer attitude

Statistical Power Analysis for the Behavioral Sciences

Keith E. Muller, Jacob Cohen · Technometrics · 1989 · 83.9K citations

Behavioral Sciences, Statistical Power Analysis, Engineering +4

A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.

Susan T. Fiske, Amy J. C. Cuddy, Peter Glick et al. · Journal of Personality and Social Psychology · 2002 · 6.5K citations

Systematic Processes, Social Psychology, Discrimination +21

The media equation: how people treat computers, television, and new media like real people and places

Choice Reviews Online · 1997 · 4.9K citations

Digital Society, Social Psychology, Education +26

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.5K citations

Customer Satisfaction, Consumer Study, Targeted Advertising +17

Machines and Mindlessness: Social Responses to Computers

Clifford Nass, Youngme Moon · Journal of Social Issues · 2000 · 3.3K citations

Engineering, Behavioral Decision Making, Social Responses +27