Publication | Closed Access
How consumers’ perceptions differ towards the design features of mobile live streaming shopping platform: A mixed-method investigation of respondents from Taobao Live
35
Citations
60
References
2022
Year
Customer SatisfactionDigital MarketingConsumer ResearchCommunicationOnline Customer BehaviorConsumer EngagementMobile MarketingManagementTaobao LiveConsumer BehaviorUser PerceptionDesign FeaturesConsumer Decision MakingDesignUser ExperienceAdvertisingMobile CommerceMarketingShopping Platform
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