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How consumers’ perceptions differ towards the design features of mobile live streaming shopping platform: A mixed-method investigation of respondents from Taobao Live

Customer SatisfactionDigital MarketingConsumer ResearchCommunicationOnline Customer BehaviorConsumer EngagementMobile MarketingManagementTaobao LiveConsumer BehaviorUser PerceptionDesign FeaturesConsumer Decision MakingDesignUser ExperienceAdvertisingMobile CommerceMarketingShopping Platform